Known in Madagascar as Tolotra Mandroso, a Malagasy term meaning “Welcome” and “Development” service, the 3-2-1 Service is a multi-channel mobile service that provides access to important public service information in the local language, anytime, anywhere, and free of charge.
Today at the National Library in Antananarivo, Airtel Madagascar and HNI officially launched the new Gender topic on the 3-2-1 Service with more than 100 messages on gender empowerment.
Since its launch in 2010, more than three million individuals in Madagascar have made over 45 million requests to the Service, and it now averages more than 1 million calls and texts per month from over 200,000 users. We’re very excited to further improve the Service with the promotion of gender equality in Madagascar!
Below is a gallery of photos from the launch event:
‘Gender’ on Tolotra Mandroso
A panel for the 3-2-1 Service showing the new Gender topic.
HNI Director of Operations Barilolona Randrianarisoa led the launch event
Official launch of the Gender messages
Official launch by Kellen Eilerts, Country Director of HNI Madagascar
A member of the ‘Coalition des Radios pour la Consolidation de la Paix’, a group of radio networks and DJs that will be promoting the Gender content on the Service among their listeners
Official launch by Maixent Bekangba, Managing Director of Airtel Madagascar
During the Q&A Session
Airtel Madagascar’s Sales & Distribution Director, Eddy Goma and HNI Madagascar Country Director, Kellen Eilerts
Airtel Madagascar’s Managing Director, Maixent Bekangba listens to the new Gender content
Airtel hostesses for the launch event
Reception after the launch
HNI’s Nathalie Ranaivo-Harisoa provided the local press with information on the Gender messages
HNI Director of Operations Barilolona Randrianarisoa and Global Director of On-Demand Messaging, Erica D’Aquila.