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Free On-Demand Gender Empowerment Mobile Messages Launched by HNI and Airtel Madagascar

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Free On-Demand Gender Empowerment Mobile Messages Launched by HNI and Airtel Madagascar

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Free On-Demand Gender Empowerment Mobile Messages Launched by HNI and Airtel Madagascar

Repost: Written by me, originally published on HNI.org

A new, free, gender empowerment resource for women and men was launched today by Airtel Madagascar and HNI, financed by GSMA Connected Women.

Known in Madagascar as Tolotra Mandroso, a Malagasy term meaning  “Welcome” and “Development” service,  the 3-2-1 Service is a multi-channel mobile service that provides access to important public service information in the local language, anytime, anywhere, and free of charge.

Messages on Gender Equality are now included among the top-level Topics on HNI
Messages on Gender Equality are now included among the top-level Topics on HNI’s 3-2-1 Service, known as Tolotra Mandroso in Malagasy

Today at the National Library in Antananarivo, Airtel Madagascar and HNI officially launched the new Gender topic on the 3-2-1 Service with more than 100 messages on gender empowerment.

Since its launch in 2010, more than three million individuals in Madagascar have made over 45 million requests to the Service, and it now averages more than 1 million calls and texts per month from over 200,000 users. We’re very excited to further improve the Service with the promotion of gender equality in Madagascar!

Below is a gallery of photos from the launch event:

One thought on Free On-Demand Gender Empowerment Mobile Messages Launched by HNI and Airtel Madagascar

    Noro

    October 14, 2014Reply

    Bravo to my sister who has successfully trained the group!

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