By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
Do literacy levels pose a serious limitation to SMS-based communication campaigns?
We interviewed some Malawian farmers to test their experiences accessing market prices by phone on the 3-2-1 Service against some contrarian information published on ICT Works.
Dialing “321” will connect the caller to clear voice prompts in Khmer, allowing the caller to find trusted information on topics including, Weather, Currency Rates, Market Prices, Reproductive Health, and Emergency Numbers.
The 3-2-1 Service will provide Pulse content along with public service information via voice or text, in English, Yoruba, Hausa, Igbo, and Nigerian Pidgin from their basic phones.
Phones that some call “dumb” can actually be quite smart. HNI’s 3-2-1 Service represents a departure from mass-media radio, TV, and billboard campaigns.
Malawians asked for — and will get —an alert service that will contact them by SMS before the weather gets serious.
Many telecoms do not differentiate their service offerings based on gender. HNI and GSMA are showing them how, while addressing development goals.
DataWinners is a data collections service designed for the developing world. It helps organizations transition from paper-based data collection to digital data collection.
Marie Stopes Madagascar provides a health care worker with a smartphone and DataWinners to help her spend her time where it’s needed most.