By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
Do literacy levels pose a serious limitation to SMS-based communication campaigns?
We interviewed some Malawian farmers to test their experiences accessing market prices by phone on the 3-2-1 Service against some contrarian information published on ICT Works.