By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
By relying on text-based channels (print, SMS, USSD) purveyors of Behavior Change Communication (BCC) campaigns fall short of effectively reaching their intended audiences.
Do literacy levels pose a serious limitation to SMS-based communication campaigns?
We interviewed some Malawian farmers to test their experiences accessing market prices by phone on the 3-2-1 Service against some contrarian information published on ICT Works.
Dialing “321” will connect the caller to clear voice prompts in Khmer, allowing the caller to find trusted information on topics including, Weather, Currency Rates, Market Prices, Reproductive Health, and Emergency Numbers.
The 3-2-1 Service will provide Pulse content along with public service information via voice or text, in English, Yoruba, Hausa, Igbo, and Nigerian Pidgin from their basic phones.
More than 100 health messages developed in collaboration with Madagascar teens will be added to the latest expansion of a free mobile messaging service.